The multiculturalism helped the city to develop and made it easy to demonstrate its openness to the world, this is part of why your event in Amsterdam will be so unique.
Amsterdam is also the cultural capital of The Netherlands, you can find a lot of famous museums in the city centre. If you have some time between two meetings, have a look at the Rijksmuseum, the Van Gogh museum or the museum of the city, these are really worth it. In the South of Amsterdam is located the Zuida, the most important financial and business centre of the city. Schiphol, the national airport is located approximately at 15km of the city. There are many public transports to move within the city but every local will tell you the best way to discover it is by bike, of course.